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If you generate your email list, this is a free service that will only cost the time it takes to write a weekly or monthly newsletter. However, you can still keep past clients informed about your firm’s activities and services. Most commercial businesses also use email marketing to reduce churn, but a law firm may not see many opportunities to bring back former clients. Keep your videos related to your legal practice, but focus on trending issues and topics for a better view count.Įmail marketing is another free or low-cost resource that can help you grow your business. However, if you’re not consistently making videos and sharing the links for them on your social media pages, you’re failing to take advantage of a tremendous free marketing resource. Video content is growing in both supply and demand. By adding hashtags with related keyword phrases, you can reach more users than those currently following your pages. Be sure to link to your blog posts and end with a call to action that drives users to click your links. You can also drive more traffic to your site by staying active on your social media pages. In addition, as you use relevant keyword phrases and use other good SEO practices, your blog pages will appear at the top of more search results, driving more traffic to your website. Creating blog posts regularly is a free way to help you increase your law firm’s visibility.

If your website doesn’t already have a blog, you should add one as soon as possible.

Using these resources consistently can generate greater awareness about your law firm and increase your overall conversion rates. While paid marketing can give your firm’s visibility a good boost, there are also plenty of great free and low-cost ways to market your practice. When you create a marketing budget for your law firm, you shouldn’t feel compelled to spend a great deal on premium marketing services.

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